AlphaRock Consulting is a strategic advisory and venture foundry based in South Africa. For the purposes of POPIA, AlphaRock is the responsible party for the personal information collected through this website. You can reach us at contact@alpharock.io.

We only collect what you choose to give us:

• Enquiry details — when you complete the contact form, we collect your name, company, role, email address, sector, and the message you send.
• Technical data — like most websites, our hosting provider automatically logs standard request information such as IP address, browser type, and timestamps, for security and to keep the site running.

We do not use advertising or analytics tracking cookies, and we do not build behavioural profiles of visitors.

We use the information you provide to:

• Respond to your enquiry and correspond with you about a potential engagement;
• Maintain a record of our conversations and any relationship that follows;
• Protect the website and prevent abuse or fraud.

We will not use your details for marketing without your consent, and we do not sell personal information to anyone.

Under POPIA, we process your personal information because it is necessary to respond to your request and to pursue our legitimate interest in running and growing the firm, in a way that does not override your rights. Where the law requires your consent, we will ask for it first.

We share personal information only with the service providers (operators) that help us run the site and reply to you, and only to the extent they need it:

• Resend — delivers contact-form submissions to our inbox as email.
• Vercel — hosts and serves this website.

These providers are bound to process the information only on our instructions and to keep it secure. We may also disclose information if required to do so by law.

Our providers may store or process data on servers outside South Africa (for example in the European Union or the United States). Where this happens, we rely on providers that offer a level of protection consistent with POPIA.

We keep enquiry information only for as long as needed to deal with your request and any resulting relationship, and to meet our legal and record-keeping obligations. When it is no longer needed, we delete it or de-identify it.

The site is served over encrypted connections (HTTPS), and we apply appropriate technical and organisational measures to guard against loss, misuse, and unauthorised access. No system is perfectly secure, but we take reasonable steps to keep your information safe.

You have the right to:

• Ask what personal information we hold about you and request a copy;
• Ask us to correct or update information that is inaccurate;
• Ask us to delete or destroy information we no longer have a lawful reason to keep;
• Object to the processing of your information in certain circumstances;
• Withdraw any consent you have given.

To exercise any of these rights, email us at contact@alpharock.io.

If you believe we have not handled your personal information properly, please contact us first so we can put it right. You also have the right to lodge a complaint with the Information Regulator (South Africa):

• Website: inforegulator.org.za
• Email: POPIAComplaints@inforegulator.org.za

We may update this policy from time to time. The “last updated” date above shows when it last changed. Material changes will be reflected on this page.

Questions about this policy or how we handle your information? Email contact@alpharock.io.